457 Custom Choppers
Daniel Brown approached me to create a website to represent his custom chopper company. It was extremely important to portrait a friendly and approachable image.
The main goal of this website is to differentiate itself from other chopper shops and hire outlets. Most of these other shops brand themselves with sharp edged and dark tribal designs to emphasize the supposedly dangerous lifestyle.
After discussing a few options with Daniel it was decided to go for a point of difference in the design. Instead of dark and edgy a more warm and light design was chosen. Seeing as the website is eventually going to evolve and offer hire options as well as buying opportunities the target demographic was extended to the casual biker on a holiday.
All together it has been very successful so far.
