Amnesty International "Human Trafficking" Campaign Proposal
This project was part of a paper at the Auckland University of Technology where students were asked to choose an organization and topic, research and build a campaign around chosen topic.
This campaign specifically targets the trafficking of human beings which sadly enough is a thriving business.
The discovery of some shocking and eye-opening statistics led me to focus on the fact that every 2 seconds 3 people are being kidnapped and sold.
'Tick Tock' is a complete multimedia campaign that includes billboards and bus shelter signage as well as web based advertisments.
Shown here are the three bus shelter posters, sequentially being rolled out week after week over a three week period.
